TAS Creations
CLIENT CASE STUDY // PUREHARVEST

100% Organic Wood Pressed Oils: Next-Gen Health D2C E-Commerce Engine

Building a clean, high-conversion D2C organic food platform with automated subscription refills, cold-pressed Ghani extraction storytelling, and sub-1s load times.

35,000+ Liters Shipped
68% Repeat Customer Rate
FSSAI Verified Authentic
<0.8s LCP Benchmark
PureHarvest Live Digital Platform
PureHarvest Organic Oils
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THE CHALLENGE

Establishing Health Trust in a Saturated Cooking Oil Market

Consumers are increasingly skeptical of refined oils and commercial labels. PureHarvest needed to convey the authenticity of traditional under-45°C wooden Ghani extraction while enabling frictionless re-orders for household staples.

THE SOLUTION

Clean Aesthetic Storefront with 1-Click Subscribe & Save

TAS Creations developed an organic food storefront featuring lab report transparency badges, automated monthly replenishment subscriptions, free shipping progress bars, and instant UPI/card checkouts.

SYSTEM TECH STACK

Technologies & Architecture Deployed

High-Speed D2C Platform Automated Subscription Engine Instant UPI & Cards Checkout Tailwind CSS WhatsApp Order Tracking
CORE DELIVERABLES

What We Engineered

  • Ghani Extraction Process Storytelling & FSSAI Verification
  • Recurring Monthly Oil Refill Subscriptions
  • Dynamic Shipping Progress Bar (Free Shipping > ₹999)
  • Automated WhatsApp Dispatch & Delivery Updates
MEASURABLE OUTCOME

Business & Technical Impact

Over 35,000 liters of wood-pressed oils dispatched in the first 6 months. Customer retention reached 68% powered by automated re-order reminders, cutting customer acquisition costs (CAC) by 42%.

Live Production Status Active & Scaled
ARCHITECTURAL SIGN-OFF

Delivered & Verified by Tamil Selvan

Founder & Principal Systems Architect at TAS Creations, overseeing conversion rate optimization (CRO), subscription logic, and checkout speed for PureHarvest.

Architect Bio →
NEXT-GEN D2C PLATFORMS

Ready to scale your organic D2C brand with high-retention software?

From subscription funnels to headless e-commerce architectures, TAS Creations engineers platforms that convert visitors into loyal subscribers.