TAS Creations
CLIENT CASE STUDY // REALESTATE PROSPECTING ENGINE

Automated MLS Prospecting & Multi-Tier Broker Acquisition Funnel

Engineering a high-conversion real estate lead generation platform synchronizing real-time MLS listings, circle prospecting workflows, and GoHighLevel automated follow-up sequences.

+420% Qualified Lead Velocity
<1.2s Page Load Speed
48+ MLS Feeds Synced
3.6x Broker ROI
RealEstate Lead Generation (Circle Prospecting AI) Live Digital Platform
RealEstate Lead Generation (Circle Prospecting AI)
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THE ARCHITECTURAL CHALLENGE

Manual Prospecting Friction & Leaky Broker Conversion Funnels

Real estate brokers spend thousands of dollars monthly on broad generic ads that yield tire-kickers. Agents needed hyper-localized radius marketing (circle prospecting around newly listed or just-sold properties) connected directly to dynamic landing pages and instant SMS nurturing.

THE ENGINEERING SOLUTION

MLS Dynamic Data Pipeline & GoHighLevel CRM Automation

TAS Creations designed and built a headless Next.js web application integrating live MLS feeds with automated circle prospecting campaigns. Buyer and seller funnels dynamically display nearby sold comps, estimate home values instantly, and trigger automated 2-way SMS/voice follow-ups via GoHighLevel webhooks.

SYSTEM TECH STACK

Technologies & Architecture Deployed

Next.js 14 GoHighLevel Webhooks Node.js Microservices Tailwind CSS Stripe Payments PostgreSQL Redis Queue Engine
CORE DELIVERABLES

What We Engineered

  • Automated MLS Sync Pipeline
  • Dynamic Agent Subdomain Funnels
  • Circle Prospecting Campaign Builder
  • 2-Way SMS & Call Bridge Integration
  • Automated Home Value Calculator
MEASURABLE OUTCOME

Business & Technical Impact

Agents saw a +420% increase in verified seller valuation requests with cost-per-lead plummeting by 58%. Average speed-to-lead dropped to under 45 seconds through automated webhook triggers.

Live Production Status Active & Scaled
ARCHITECTURAL SIGN-OFF

Delivered & Verified by Tamil Selvan

Founder & Principal Systems Architect at TAS Creations, overseeing performance benchmarking, code audit reviews, and security hardening for RealEstate Lead Generation (Circle Prospecting AI).

Architect Bio →
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